On Hold Jingles For Your Business

December 9, 2021

If your customers have to spend time on hold this week, they better have some festive tunes to listen to! Christmas music may start playing earlier and earlier each year, but you’d have to be a Scrooge to not join in come December. In this post, we’ll be covering why music on hold and promotional messages are important for your business — no matter the season — and how you can easily set up your new sounds.

Why is music on hold important for your business?

When it comes to the customer experience, silence is not golden. The more control you have over your calls, the happier they’ll be and the more leads you’ll retain. Most successful businesses choose between music on hold and a recorded announcement (or a combination of the two) to entertain and inform callers while they wait.

Why bother setting up Christmas hold music? Hold music and announcements were created to reassure customers that the phone line is still open, but have many other uses: to reduce churn, inform callers, fill time (particularly useful when your lines are busy), express your businesses identity, and even influence your caller’s attitude — including getting them into the holiday spirit!

We’ve all been on hold, it can be frustrating and time-consuming, so anything you can do to lighten the mood and relieve stress is appreciated by customers. Just as you market other areas of your business, the on-hold experience can make or break the customers first impression; the more enjoyable it is, the more receptive they will be to doing business with you and any useful message played — like their place in the calling queue or information about latest offers — shows you care.

Hold music and messages work seamlessly with the other Cloud PBX features offered by Microtalk, such as queueing calls with mute and warm transfers, queue call back, and voicemail features during the customers’ wait time.

Where can you find hold music or promotional messages?

Want to add Christmas music to your phone system’s hold button?

It’s simple to do yourself, and many festive messages and songs are available for free. For example, On-Hold Studio explains how to upload .wav audio files to play holiday tunes for callers on hold or in a queue using your PBX.

Services like Please Hold Advertising provide complimentary seasonal hold messages and music tailored for VoIP or PBX systems, while platforms such as Beatsuite recommend using instrumental versions of classic carols—these are calming and allow you to layer custom voiceovers easily.

Just be sure to check your average hold duration; if calls typically wait longer than five minutes, avoid repetitive short loops (like a one-minute “Jingle Bells” clip!).

To prevent your holiday playlist from lingering into January, most PBX systems let you schedule automatic updates, switching back to standard music or greetings after the season.

Using a PBX not only enhances control over customer interactions but also lets you spread festive cheer with every call.

Merry Christmas from Microtalk

This is our last post before the holidays, so we’d just like to wish you a Happy Christmas and New Year! We’ll be back with more blog posts in 2022, but we’re still open to inquiries at sales@microtalk.co.uk.

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